Pandora

Pandora is a global affordable luxury brand that enjoys a high level of consumer awareness, strong brand equity, and a loyal customer base. To ensure Pandora also wins the hearts of the new generations, the company will continue efforts to increase brand desirability by creating an iconic visual world with authentic and culturally relevant communication. Pandora will drive holistic communication that reaches across all the consumer touchpoints. 

In 2005, Pandora opened a large scale crafting facility in Gemopolis, a jewellery industry zone outside Bangkok. Since then, we have expanded our operations, most recently in 2017 where we opened a crafting facility in Lamphun near Chiang Mai in Northern Thailand and in 2018 when we opened the Triple A facility in Gemopolis.

Pandora operates and manages a vertically integrated business model from in-house design and production to global marketing and direct distribution in most markets. Pandora’s products are available in more than 100 countries on six continents through more than 6,700 points of sale, including around 2,600 concept stores